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THE
HISTORICAL RECORD of the
1ST
LOUISIANA TABASCO
HOT
SAUCE MANUFACTURER
with Evidence of the Earliest Bottled Cayenne & Bird Pepper Sauces in
the United States
Captain Maunsel White’s Direct Connection
to
Edmund McIlhenny, Founder of Avery Island’s
McIlhenny Company & the
Tabasco®
Brand
By
Chuck Evans
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Co-author
of:
THE HOT SAUCE
BIBLE
& THE
PEPPER PANTRY: CHIPOTLE
Guest
Historian/Commentator:
THE
HISTORY
CHANNEL’S
AMERICAN
EATS:
CONDIMENTS
Chuck Evans’
MONTEZUMA
Brand
&
Smokey Chipotle®
Sauces &
Salsas
© 2006, 2007, 2008, 2009 Chuck Evans
ALL RIGHTS RESERVED. |
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Setting the Stage-The War of 1812
Maunsel
White
(1783-1863) was born near Limerick, Ireland and orphaned at age six.
He arrived in America at age thirteen and lived in Plaquemines Parish,
Louisiana. However, little is known about his life until he joined
the New Orleans militia.
In 1814, Captain
Maunsel White, at the age of 31, was placed in charge of a white men’s
militia regiment, named the
Louisiana Blues,
under the command of Major Jean Baptiste Plauché, who reported
directly to Major General Andrew Jackson, commander of the Seventh
Military District and the United States forces in the Gulf campaign
against Britain’s blockade of American ports. General Jackson
was later elected President of the United States in 1828.
Major Plauché headed
the New Orleans uniformed militia companies totaling two hundred and
eighty-seven men.
Each of the four companies had its own distinctive, colorful
uniform, and many of their members had previous military experience in
France, Saint-Domingue (Haiti), and Latin America. A certain Captain
Dudley Avery (d.1816), a physician from Baton Rouge, served as a
medical officer in a regiment of uniformed militia during the battle
of New Orleans and continued to write accounts of the conflict.
Captain Dudley Avery and Captain Maunsel White served in the same New
Orleans uniformed militia regiment.
Between 1814 and
1816, Captain Dudley Avery wrote numerous letters to Mary Ann Browne
Avery, the parents of Daniel Dudley Avery (1810-1879), from New
Orleans where he also served as a member of the state legislature. In
1813, Captain Dudley Avery was appointed justice of the peace in East
Baton Rouge Parish. In his letters of 1814, Captain Dudley Avery
mentioned General Jackson, the progress of the war, and some of the
discussions in the legislature. In December 1814, Captain Dudley
Avery wrote about the troops that were in New Orleans, their
expectation of being attacked, and later, that the enemy had landed
and two battles had taken place. At the time of the Battle of New
Orleans, detachments composed of United States army troops came from
Kentucky, Tennessee, Mississippi, and Louisiana militia; Baratarian
pirates; Choctaw warriors; and free black soldiers.
Major General Andrew Jackson defeated
overwhelming British forces in 1815 in America’s first military
victory.
Louisianans
contributed to the American victory in many ways. Behind the front
lines white and free black men forty-five years and older formed home
guards to protect private property and maintain order in New Orleans
and surrounding towns and posts. Slaves and citizens helped widen
canals and build defenses along them. The New Basin Canal was built by
Irish immigrants beginning in 1832 and opening for traffic in 1838.
Slaves also fortified military positions and fought in several battles
of the Louisiana campaign. Women at home made clothing for the troops
and flags and bandages for the militia regiments, while nuns and free
women of color nursed the wounded at hospitals and convents.
After the Battle of
New Orleans, now-Colonel Maunsel White became active in mercantile
activities as a commission merchant and forwarding merchant.
Due to his extensive wartime contacts, Maunsel White was appointed a
New Orleans commissioner. The New Orleans Canal and Banking Company,
which owned and built the New Basin Canal, was founded by Maunsel
White.
Financially, the canal was a success serving as a transport to
downtown New Orleans and opening up trade with communities north of
Lake Pontchartrain and cities along the Gulf of Mexico.
Maunsel White
invested heavily as a sugar cane farmer, receiving U.S. Patent No.
1,326 on September 17, 1839 for an evaporating pan in setting and
arranging sugar kettles. Maunsel White also marketed cotton grown
from his war contacts, including General John Coffee from Tennessee,
the subsequent Surveyor General of Mississippi Territory & Alabama
Lands, who also served under General Jackson.
Maunsel White
operated his Deer Range plantation growing sugar cane, corn, and other
crops. In 1858, his son Maunsell White, Jr. (1835-1883)
purchased “Junior Place”, formerly the Velasco Plantation.
Maunsel White and his eldest son kept extensive plantation records,
including a set of plantation journals from 1852-1883 documenting the
operation of the White’s plantations; diaries of his agricultural
pursuits and economic conditions, including New Orleans business news,
crop predictions, and cotton shipments. Also included are a set
of autograph books and letters of correspondence with Andrew Jackson,
Zachary Taylor, and letters written to his eldest son, who attended
Mandeville College near Baton Rouge as well as the University of
Virginia. These records are documented in the “Inventory of the
Maunsel White Papers, 1802-1912”, Collection Number 2234, at the
Manuscripts Department of the University of North Carolina at Chapel
Hill.
Old State House Baton Rouge, ca. 1880
In 1846 legislators
voted to move the site of the state capital from New Orleans to Baton
Rouge.
Colonel
Maunsel White was appointed as one of three statehouse commissioners
to over see building the new capitol. Before building began,
Baton Rouge General Assemblyman Daniel Dudley Avery replaced one of
the commissioners.
Lawyer, representative to the General Assembly from Baton Rouge, and
eventual Judge Daniel Avery, who was also joint owner of the Petit
Anse Island sugar plantation, and Deer Range sugar plantation
owner Maunsel White, became colleagues.
The
Lore of Red Peppers
Of special interest
in the Maunsel White Papers is a letter of 13 June 1847 in which
Maunsel White described the reception of returning Mexican-American
war heroes in New Orleans.
The war
arose from the competing claims to Texas by Mexico and the United
States in the wake of the Mexican Revolution. Texas had just fought a
war of independence against Mexico, which considered Texas a
"breakaway province" and refused to recognize its independence. The
root causes of war were westward expansion on the part of Americans
and political instability in Mexico in the aftermath of the Mexican
War of Independence which had made it difficult for the United States
to negotiate with Mexico and for Mexico to administer its northern
territories.
American troops entered Mexico City where the Mexican-American War
ended in 1848 establishing the southern borders of the United States,
where the subsequent Treaty of Guadalupe Hidalgo resulted in the
United States purchase of Mexico’s northern territories.
American soldiers
fighting in the Mexican-American war returned to New Orleans from Vera
Cruz
(Veracruz) which port city is just north of an area of Mexico
known as the Tabasco region (which is now a state in Mexico).
According to a series of articles from the Metropolitan
News-Enterprise and conversation with the great-great grandson bearing
the same name of Maunsel White; The New Orleans Daily Delta published
an article about Colonel White's new enterprise on January 26, 1850:
“Col. White has
introduced the celebrated tobasco red pepper, the very strongest of
all peppers, of which he cultivated a large quantity with the view of
supplying his neighbors, and diffusing it throughout the state.”
The article reports:
“Owing
to its oleaginous character, Col. White found it impossible to
preserve it by drying; but by pouring strong vinegar on it after
boiling, he has made a sauce or pepper decoction of it, which
possesses in a most concentrated form all the quantities of the
vegetable. A single drop of the sauce will flavor a whole plate
of soup or other food. The use of a decoction like this,
particularly in preparing the food for laboring persons, would be
exceedingly beneficial in a relaxing climate like this. Col.
White has not had a single case of cholera among his large gang of
negroes since the disease appeared in the south. He attributes
this to the free use of this valuable agent.”
Maunsel White is
likely to have come by the tobasco [sic] pepper from American
soldiers returning from Vera Cruz to the celebration in New Orleans.
The simple explanation is that American soldiers, exposed to the
foreign produce and foodstuffs in a distant land where many would be
returning to farming and agricultural pursuits after their service,
would be interested in crops that they have seen and tasted in the
mercados (marketplaces), and especially the abundance of
vegetables, herbs, and spices for sale in the marketplaces of the
cities of Monterrey and Vera Cruz, and in the cavernous Mercado
Tlatelolco in Mexico City.
Where Maunsel White
participated in the celebrations as a city official, it is not
difficult to imagine, and certainly fits logically within the time
frame that Maunsel White sauce was first concocted (which is dated by
two different accounts to have been either 1849 or 1850) that
the alleged
traveler from Central America story perpetuated in McIlhenny family
lore was
actually a soldier returning through the port of New Orleans from the
Mexican-American war to a festive reception in June of 1847, being
honored and greeted by a prominent former military officer who was
also a city commissioner. Returning soldiers often waited several
weeks in the port of Vera Cruz for a vessel to set sail for New
Orleans, therefore, it is likely that all manner of pocket souvenirs
including trinkets and clothing, spices and produce, were transported
back to the states.
According to
McIlhenny family tradition, the story passed down from Tabasco®
sauce founder, Edmund McIlhenny (1815-1890), is that he obtained some
red pepper seeds from a Central American traveler who recently arrived
in Louisiana.
Another version of
the story related by Edmund McIlhenny, Jr. was that a certain
friend, Gleason, a soldier in the Mexican-American War,
brought seed to his friend Edmund McIlhenny.
However, while this
event may have occurred, it is more likely that a soldier in the
Mexican-American War gave Maunsel White tobasco seed.
In 1849 Maunsel White was growing tobasco peppers at Deer Range
Plantation long before Edmund McIlhenny began growing tabasco
peppers on Petit Anse Island Plantation, the salt dome whose name was
later changed to Avery Island. Edmund McIlhenny did not even
live on the Avery plantation until 1860, after his marriage to Mary
Eliza Avery in 1859, and there is no record or belief that he grew his
tabasco peppers anywhere else. Further, there is a significant gap in
time in McIlhenny family lore where the Mexican-American War ended in
1848 and when Edmund McIlhenny planted his first tabasco chile crop.
Edmund had arrived
in New Orleans only seven years prior and during that time as a
Crescent City banker was busy establishing his five banks. It was only
during the Reconstruction period, where the McIlhennys and Averys were
financially struggling that the Avery plantation was of significant
economic importance to their survival.
Numerous documents
relating to the fortunes of the Averys after the Civil War address the
chief topic of the salt mines on Petit Anse Island and the family’s
attempts to make a successful enterprise from salt mining.
According to geological reports, the salt deposit was extremely
valuable; however, correspondence between Daniel Dudley Avery in New
Orleans, and his son John Marsh Avery, indicates the difficulty the
Averys had in obtaining capital to mine the salt, as well as the
growing indebtedness of the Avery family members. Edmund
McIlhenny’s banks were gone with the winds of change in the South and
he was also looking for a way to reconstruct a livelihood.
When the McIlhennys
and Averys fled Isle Petit Anse during the Civil War to Houston,
Texas, it is alleged that upon their return in April 1865 that the
sole remaining item was a crop of tabasco peppers.
In
another twist on the same story relating to the importance of the
tabasco pepper crop, Edmund attempted “to resume his banking career in
New Orleans.” The story
continues:
“That failed,
but during the trip an unknown man gave him some pepper seeds.
He returned to Avery Island, planted the seeds, and began
experimenting with a pepper sauce out of career desperation and a
dislike of bland food.”
Once again family
legend appears to be an undocumented recollection, for Edmund could
not have grown a crop in 1863 before fleeing to Texas whereupon
after returning to Louisiana in April of 1865, in an unsuccessful
attempt to revive his banking career, he then planted seeds given to
him upon his return.
And lest we not
forget about the traveler stories . . . were not the seeds given to
Edmund McIlhenny on or about 1848 at the conclusion of the
Mexican-American War where Edmund “grew them in his wife’s garden on
the Island”, however, where he did not raise them commercially for
another twenty years? This summarization certainly does not reflect
Edmund’s 1859 marriage to Mary Eliza Avery and their move to Avery
Island accurately, for the timeline does not provide a twenty year
window between 1859 and 1868 when Edmund’s first commercial crop
reached maturity. The McIlhenny Company is beginning to publicly
recognize the inconsistencies of its history attributable to family
legend.
“The collection of
documents and artifacts relating to Tabasco sauce history has been a
huge undertaking,” said Dr. Shane K. Bernard, historian and curator to
McIlhenny Company. “I’ve found items of considerable value in attics,
in warehouses, and in other archives and museums around the world. And
while reviewing this material I discovered inconsistencies concerning
such basic topics in the history of Tabasco sauce as the origin of
peppers that Edmund McIlhenny used to concoct his product, and the
early reception of that product by the general consuming public.”
Exactly
how the Mexican red pepper seeds arrived from the area of Tabasco,
Mexico, which peppers were referred to as Mexican or Chili
peppers, and actually ended up in the soil of White’s Deer Range
Plantation in Plaquemines Parish and in the soil of Avery’s Petit Anse
Island Plantation in Iberia Parish, quite possibly will remain under
speculation and disputed historical legend.
The historian and
curator for the Avery Island/McIlhenny Company has publicly dismissed
a direct link of Maunsel White and Edmund McIlhenny. Downplaying
the political appointment of Daniel Avery and Maunsel White to the
statehouse commission to plan construction of the new state Capitol in
Baton Rouge, the curator describes any connection as tenuous,
however;
it is
precisely because of Maunsel White’s family connections to the Avery
family
that “the family connection” is more than “a discernible link”.
The likelihood that
Maunsel White and Edmund McIlhenny were more than mere acquaintances
is certainly enhanced by the fact that prominent New Orleans banker
Edmund McIlhenny married plantation owner Daniel Avery’s daughter,
Mary Eliza Avery, on June 30, 1859 in St. James Episcopal Church in
Baton Rouge. Of interest would be the wedding guest registry of
Edmund and Mary Eliza for the record of wedding guests may very well
evidence the signature of Maunsel White at the nuptials and reception
of his colleague’s daughter and new son-in-law. Certainly, where
the entrepreneurial Maunsel White was also a New Orleans commissioner
and founder of the New Orleans Canal and Banking Company, as well as a
prominent plantation owner, early patent owner, and wholesaler; the
family connections, public service, and business interests of Maunsel
White are in juxtaposition with the family connections, business
interests, and private family interests of New Orleans banker, and
Avery plantation resident, Edmund McIlhenny.
Most importantly,
Col. Maunsel White personally knew both Captain Dudley Avery,
who served as a physician in the same New Orleans uniformed militia as
Captain Maunsel White, and the physician’s son Daniel Avery,
plantation owner, jurist, and father-in-law of Edmund McIlhenny.
Where Daniel Avery was born in 1810, Captain Dudley Avery’s war
constituents would have heard about the Captain’s first born son.
Captain Dudley Avery died when Daniel was six years old and it is
quite likely that Colonel White would have taken an interest in Daniel
Avery’s adolescence.
The fact that
Captain Maunsel White served in the same militia with Captain Dudley
Avery, and also served with Avery’s son Daniel Avery as a statehouse
commissioner, is conclusive of a relationship spanning nearly four
decades between Maunsel White and members of the Avery family.
It would be
improper, however, to dismiss as mere coincidence the correlations
between the Avery family father Dudley and son Daniel with Maunsel
White; and the marriage of Edmund McIlnenny to Sarah Marsh Avery,
daughter of son Daniel Avery pursuant to Maunsel White’s personal
acquaintance with Daniel’s daughter, Mary Eliza Avery and son-in-law
Edmund McIlhenny.
In 1859, the same
year that Edmund and Mary Eliza tied the knot, Maunsel White
reportedly began selling his “Concentrated Extract of Tobasco Sauce”.
Evidence that White's sauce was commercially available derives from an
article in The New Orleans Daily Delta and from the Steamship Ed.
Richardson 1879 menu which includes in its list of Relishes,
Maunsel White.
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1879 menu from steamship Ed. Richardson includes "Maunsel White"
tobasco sauce. |
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Maunsel White
believed that his tobasco pepper concoction had therapeutic qualities.
This belief was documented in The New Orleans Daily Delta which
printed a letter from a visitor to Maunsel White’s plantation,
reporting:
“I
must not omit to notice the Colonel’s pepper patch, which is two acres
in extent, all planted with a new species of red pepper, which Colonel
White has introduced into this country, called Tobasco red pepper.
The Colonel attributes the admirable health of his hands [“slaves”] to
the free use of this pepper.”
During the
Civil War
Maunsel White lost control of his Deer Range plantation.
White died in 1863
and was buried in Cyprus Grove Cemetery, 5200 Canal Boulevard in New
Orleans.
The cemetery literature notes:
“Maunsel White
(Veteran of the Battle of New Orleans and notable merchant). A
prominent businessman in antebellum Louisiana, better known among
epicures for his creation, “Maunsel White Peppersauce.” White was
among the first in the nation to market a sauce of Tabasco chiles.
White’s secret recipe of mashed and strained chiles mixed with vinegar
and salt cultivated appetites around the world. Maunsel White is
entombed in a fine marble memorial designed in the Greek Revival style
by architect Jacques de Pouilly.”
Interestingly, this
author has not found any reference, other than the recent Cyprus Grove
Cemetery literature which more than likely summarized White’s
Peppersauce decoction, that addresses whether Maunsel White’s
sauce resulted from boiled vinegar poured over whole red peppers,
i.e., a chile pepper vinegar; or from a mash of crushed ripened
peppers where boiled vinegar was added and then processed by straining
the mash to a certain liquid consistency.
Maunsel White's
influence in the beginning of Louisiana's pepper sauce industry is
ever present. Trappey's®
Red Devil™
Cayenne Pepper Sauce (now owned by B&G®
Foods) owes its namesake to Maunsel White.
Apparently, the
original "Red Devil" name used by B.F. Trappey & Sons was
coined by Maunsel White and reflected in the image created for his
personal silver service valet.

Maunsel White's personal Red Devil silver service valet
The process method
described in the January 26, 1850 New Orleans Daily Delta article
reports the term decoction, where the root word decoct
means “to extract the flavor of by boiling”. This author
believes that the boiling method used by Maunsel White might possibly
refer to a chile pepper vinegar, in which the tobasco decoction
necessitates a minimal amount of processing the tobasco pepper
itself, i.e., primarily picking, cleaning, and pickling the
peppers.
The McIlhenny
Company Pepperfest®
website History Tent question and answer section responds to the
following:
Does history record that Edmund McIlhenny obtained his peppers or
pepper sauce recipe from Maunsel White?
“No. In fact, there
is no contemporary historical evidence that Edmund McIlhenny knew
Maunsel White, much less that he received his peppers or pepper sauce
recipe from Maunsel White. Furthermore, we know that White's and
McIlhenny's recipes were
different: White's recipe, descriptions of which appeared
in print on at least two occasions, called for boiling his concoction;
whereas McIlhenny never boiled his product, but allowed it to ferment
naturally.”
This author
genuinely disagrees with the first sentence in the McIlhenny Company
answer. It is evident that Maunsel White knew
Edmund McIlhenny. However, it is also apparent that the pepper
sauce recipes of Maunsel and Edmund were different.
Maunsel White
“Concentrated
Extract of Tobasco Sauce” continued to be marketed by his son,
Maunsell White, Jr. (1835-1883)
until sometime before his death. Maunsell White Jr.’s eldest son,
Maunsell White, III (1856-1912), did not continue in the family
business; however he became a noted metallurgist and mining engineer.
Little is known of Maunsell White, Jr.’s other two sons, Carl and
David. It is presumed that the approximate 24-year commercial
production of Maunsel White Peppersauce ceased upon the death of
Maunsell White, Jr. However, bottles circa 1900
have been provided to this author by a direct descendent of Maunsel
White. This circa 1900 pepper sauce does not appear
to be a decoction, but instead made from a pepper mash.

The Reign of TABASCO®
Edmund
McIlhenny
(1815-1890),
was born and raised
in Hagerstown, Maryland. His father was the owner of McIlhenny’s
Tavern which sat on the northwest corner of the public square.
The elder McIlhenny was also the mayor of Hagerstown.
In 1841, allegedly
after the death of his father and
at
the age of 26, Edmund moved to New Orleans.
Edmund
prospered after building five banks in New Orleans and began to hob
knob with the wealthy of Crescent City where he eventually met Daniel
Avery’s daughter, Mary Eliza Avery. Edmund had no
farming
experience prior to
his marriage and settling on the Avery plantation. According to
family legend, Edmund McIlhenny maintained a dislike for bland food.
The influence of African, Caribbean, and Mexican cultures in the
melting pot cuisine of New Orleans, in addition to the unique local
preparations of the Acadians/Cajuns as well as the Spanish and French
Creole populations in Louisiana, must have generated a crescendo of
unique and interesting foods. The availability of fresh and
exotic ingredients provided the adventurous epicurean with a
playground of flavors and ideas.

Late-19th century photograph of the Laboratory, the first TABASCO®
brand Pepper Sauce factory. This building is believed to have been
built before and during the Civil War (1861-1865). The 3-story
tower allegedly served as a lookout post for Confederate troops
guarding the valuable Avery Island salt mines. Edmund McIlhenny began
to manufacture TABASCO® brand Pepper Sauce in 1868-1869 in
the brick basement and used the tower's base for his business office.
Making Tabasco®
red pepper sauce is a simple process requiring only three ingredients.
All three ingredients were readily available on Avery Island: salt,
cane sugar juice (vinegar), and tabasco chiles. Vinegar was
prepared by fermenting the sugar cane grown on Petit Anse.
From an 1881 article
titled, "A Little World",
in Scribner's
Monthly, Volume XXII, by J. G. Holland:
"Curiously enough, the chief industries at Petit Anse arise from the
production and preparation of the three principal condiments which
minister to the comfort of civilized man-pepper, sugar, and salt.
A feature of these hilltops is the crop of red pepper, which seems to
find a most congenial soil thus near the sun. A concentrated
essence is prepared, put up, and sent to market from a small
laboratory on the island..."
"But the pepper crop is of the least importance-a mere "side
speculation"...when compared to the island's other exports."
Originally the
method used was to ferment the ripe crushed red peppers with salt in
stoneware jars; and later in discarded white oak barrels by tapping a
hole in the barrel and covering the top of the barrel with rock salt
to allow the pepper’s natural gases to escape without permitting air
into the barrels. Salt was added regularly to the top of the
barrel to further prevent oxygen from reaching the pepper mash.
This process permitted the red peppers to naturally ferment without
spoiling. When the natural fermentation stopped, the salt would
form a hard crust over the top of the barrel.

The
only known photograph taken inside the original Tabasco®
factory, circa 1900. Note the stoneware jars.
The barrels are
stored for three years to properly complete the fermentation process.
Once the salt forms a hard crust, indicating the fermentation process
is completed, the barrels are then opened and the bright red mash is
removed for processing. The mash concentrate is pounded in a box
and strained through a sieve, where the solids are set aside.
Vinegar is added to achieve the proper consistency of the finished
sauce and then stirred/emulsified for a twenty-eight day period to
reduce visible separation of solids and liquids. The resultant
pepper sauce is then ready for bottling.
On Avery Island, a
McIlhenny “secret recipe” apparently exists, however, the real
secret rests with the red Tabasco peppers being picked at the peak of
ripeness,
mashed, and then properly fermented, diluted with vinegar, and stirred
at length. The secret is primarily the (lengthy)
process, and where time is money; longevity of the manufacture and
consistency of red pepper production with allowances for crop failures
has placed the McIlhenny Company in a unique position of total
saturation of wholesale distribution and the inestimable goodwill of
generations of repetitive sales of a timeless classic.
Edmund McIlhenny
originally wanted to call his concoction Petite Anse Sauce (after the
salt dome which then was known as Isle Petite Anse). But when Avery
family members balked at the commercial use of the family Island's
name, he opted to use the name of the red peppers source and sought a
trademark for improving his pepper sauce method.
The Salt
The Avery Island
salt dome is one of five along the Louisiana Gulf Coast, formed when
an ancient sea bed evaporated, depositing pure salt which erupted in
large chunks and pushed the ground into a hill. Early native
inhabitants knew of the massive salt dome, and during the Civil War,
Union troops and Confederate soldiers fought in a tug of war over the
precious natural resource. Because of the importance of this natural
resource, rural Iberia Parish was a hotly contested area.
The Rub
McIlhenny's
horticultural enterprise may have been interrupted by invading Union
troops from captured New Orleans. Union troops invaded the island and
captured the salt mines. In 1863 the McIlhenny and Avery families
fled, abandoning the plantation to take refuge in Texas. The Union
troops plundered Avery mansion and destroyed the plantation fields.
The Spice
When the McIlhenny
and Avery families returned to Avery Island in 1865, they found their
plantation destroyed and their sugar cane fields in ruin. Allegedly a
few volunteer chile plants still survived, providing enough seeds for
Edmund McIlhenny to rebuild his pepper patch. However, historical fact
and family legend are not exactly clear on whether Edmund began
growing peppers before the Civil War or after he returned to
the plantation.
Whatever the case,
gradually Edmund’s yield of pods increased to the point where he could
experiment with his sauce recipe in which ripened chiles were crushed
into a mash with added rock salt, aged in stoneware jars and
subsequently in fifty-gallon white oak barrels for three years and
strained; where the resulting concentrate of pepper sauce was then
mixed with vinegar. According to the Mcilhenny Company archives, in
1869 McIlhenny bottled his first batch of aged sauce in new cologne
bottles with shaker spouts (not the 350 used cologne bottles as has
been passed down as gospel) and then sent the bottles as samples to
likely wholesalers.
Allegedly, Edmund
passed some of the sauce on to General Hazzard, the former federal
administrator for the region, whose distant cousin E.C. Hazzard in New
York City, was reputed to be the largest wholesale grocer in the
United States. However this was accomplished, it is believed that
McIlhenny Tabasco®
Sauce was distributed through E.C. Hazzard’s wholesale business.
Described as a sauce from a new type of chili pepper and based on the
strength of purchase orders that followed, Edmund’s commercial
enterprise began in 1869.

According to
McIlhenny Company historian and curator, Shane Bernard, PhD:
"However,
this somewhat romanticized tale, full of specific and colorful details
that imply veracity, is largely untrue. We don't know for certain how
Edmund McIlhenny obtained his original peppers. He never recorded the
story for posterity, and his wife, brother-in-law, and children held
diverse views on the subject, some mutually exclusive,” said Dr.
Bernard. “In addition, 350 recycled cologne bottles containing Tabasco
sauce were not sent to market in 1868. Rather, McIlhenny grew his
first commercial crop in 1868, but sold no Tabasco sauce until 1869,
when he sent 658 new cologne bottles filled with his condiment to
market. And we know from McIlhenny’s meticulous business records that
the domestic popularity of Tabasco sauce grew slowly over a decade or
more, and didn’t successfully export to Europe until the late 1870s."
The legend continued
that the sauce was so popular that orders poured in for thousands of
bottles priced at one dollar each, wholesale, which was quite a bit of
money in those days. However, distribution overseas did not occur as
claimed, but many years later.
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In 1870, Edmund
McIlhenny filed for a patent for an improvement in his pepper
sauce. The improvement was the addition of an ounce of
alcohol to every pound of residue which is then agitated and
placed under a press, by which the remaining pulp and juice are
forced out. This patent was subsequently allowed to expire
as Edmund determined that there was no improvement to his Tabasco®
Sauce with the addition of alcohol.
After Congress
passed the 1905 Federal Registration of Trademarks Used in
Commerce between States Act, marks in exclusive lawful use for the
ten years preceding the enactment of the statute were entitled to
registration. Numerous challenges to the use of the
trademark were waged in the late 1890’s and early 1900’s,
including B.F. Trappey & Sons Tabasco Pepper Sauce, Ed Bulliard’s
Evangeline Tabasco Sauce, H.J. Heinz Company, and the Campbell
Soup Company; although third party infringement of the Tabasco®
trademark was unlawful. |
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Subsequently, a
1920 U.S. District Court for the Western District of Louisiana
decision confirmed that the McIlhenney Company was the exclusive
lawful user of the TABASCO®
trademark where the McIlhenny Company was the single source of the
product, and therefore, the trademark had acquired secondary
meaning as a result of the public’s association of Tabasco®
with the McIlhenny Company and entitled to registration under the
1905 Act. |
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Addressing the
origin of the Tabasco®
name, the McIlhenny Company Pepperfest®
website History Tent question and answer section responds to the
following:
Might Maunsel White's and Edmund McIlhenny's peppers been of the same
variety?
"Although
it's possible that White's and McIlhenny's peppers were the same
variety, it's also equally possible that their peppers were different
varieties of red pepper that merely bore similar names (or different
spellings of the same name). It is known, for example, that the words
"tobasco/tabasco" were used as geographically descriptive terms in the
antebellum period to refer to peppers thought to hail from the Tabasco
region of Mexico, and that the words did not necessarily refer to one
variety. Moreover, during the early 1800s a spice was exported in
large quantities from Mexico and was referred to geographically as "tabasco,"
even though the spice in question was obtained from the berry of the
myrtle tree (indigenous to the Tabasco region of Mexico), and not made
from capsicum peppers at all. (This spice is now known in the market
as "allspice.") Thus, the geographic terms "tobasco/tabasco" were used
quite loosely during the antebellum period. Later, in 1888, Edmund
McIlhenny's pepper was officially recognized by a noted American
botanist and is now classified as
Capsicum frutescens var.
tabasco."
Jean Andrews, author
of
Peppers, The Domesticated Capsicums,
writes:
"In
1847 the inland town of Tabasco on the banks of the Tabasco River (now
Grijalva) in the territory by that name south of the state of Veracruz,
Mexico, was second to the port of Veracruz in commercial importance on
the Gulf of Mexico (Ghigliazza 1948, 59). Commerce with Mexican
ports was commonplace because the bustling port of New Orleans was a
city with strong ties to Mexico dating from the period of Spanish
dominion, which lasted until 1801. The place name Tabasco was
current in New Orleans in the late 1840s, not only because of the
established trade but also because New Orleans played an important
role in the war with Mexico (1846-1847). It is the major staging
point as well as the closest large U.S. port where the sick and
injured Americans engaged in conflict could be brought for treatment
and recuperation (Bauer 1974, 388)."
Edmund McIlhenny
sold his first bottles of Tabasco Sauce in 1869, ten years after
Maunsel White’s first commercial bottle was sold in 1859; although
this date is disputed by the McIlhenny Company. The McIlhenny
Company alleges that White’s concoction was first commercially sold in
1864, only five years before the first bottle of Tabasco®
sauce was sold.

However, pursuant to
the McIlhenny Company’s acknowledgement, the undisputed fact remains
that Maunsel White’s “Concentrated Extract of Tobasco Sauce” was the
original hot pepper sauce made with tobasco/tabasco chiles
and the first sold commercially in the United States.
The Earliest Bottled Chile Pepper Sauces in the United
States
The following
research is excerpted from
The Hot Sauce
Bible,
by
Dave DeWitt & Chuck Evans, The Crossing
Press (1996):
"Much
of what we know about now-extinct brands of hot sauces comes from
bottle collectors. There is not a great body of material on the
subject of collectible hot sauce bottles, but we are indebted to Betty
Zumwalt, author of Ketchup, Pickles, Sauces: 19th Century Food in
Glass, who dutifully catalogued obscure hot sauce bottles found by
collectors. Many bottles in the hands of collectors were uncovered
from archaeological digs and shipwrecks. Other sources of information
about early hot sauces are city directories, which often contained
advertisements for sauces, and newspapers. We know from these sources
that the first bottled cayenne sauces appeared in Massachusetts around
1807. These were probably homemade and similar to the English sauces
with the silver labels. Sometime between 1840 and 1860, J. McCollick &
Company of New York City produced a Bird Pepper Sauce in a large
cathedral bottle that was nearly eleven inches tall! This sauce is
significant because it was probably made with the wild chiles called
chiltepins or bird peppers. We also know that in 1849, England's Lea
and Perrins Worcestershire Sauce was first imported into the United
States via the port of New York. That year was also important in the
history of hot sauces because it marked the first recorded crop of
tabasco chiles, the vital ingredient of McIlhenny Company's Tabasco
Pepper Sauce. That crop was grown by a prominent Louisiana banker and
legislator, Colonel Maunsell White on his Deer Range Plantation.
Colonel White manufactured the first hot sauce from the "Tobasco"
chiles and advertised bottles of it for sale in 1859. About this time,
he gave some chiles and his sauce recipe to a friend, Edmund McIlhenny,
who promptly planted the seeds on his plantation on Avery Island.
In 1870, McIlhenny
obtained a patent on his Tabasco Brand (as it was now called) hot
pepper sauce and by 1872 had opened an office in London to handle the
European market. The increasing demand for Tabasco sauce caused
changes in the packaging of the product as the corked bottles sealed
with green wax were replaced by bottles with metal tops. Around this
same time, a cookbook entitled Mrs. Hill's New Cookbook, by
Annabella Hill of Georgia, contained an interesting recipe for
barbecue sauce that contained butter, mustard, vinegar, black pepper,
and red pepper--almost certainly cayenne. So it is evident that there
was a general tradition of home cooking with hot sauces in the South."
This author notes
that the McIlhenny 1870 Patent for Improvement in Pepper-Sauce records
“…a new process of preparing an aromatic and strong sauce from the
pepper known in the market as Tabasco. This pepper is as strong
as Cayenne pepper, but of finer flavor.” The Patent expressly
names the Cayenne pepper,
a variety of Capsicum var. Annuum, which was an established
chile pepper variety available to consumers in the antebellum period.
Cayenne/Bird Pepper
Sauces appear to be the original bottled hot pepper
sauces in the United States. Evidence that Cayenne
Pepper Sauces continued to be produced and bottled around the
beginning of McIlhenny’s Tabasco® sauce have been reported from
several sources. Excerpted from
THE HOT SAUCE BIBLE,
by
Dave DeWitt & Chuck Evans, The Crossing
Press (1996), research found:
"From
an excavated wreck of the good ship Bertrand, dated 1874, we
know that Western Spice Mills of St. Louis was making hot sauce around
that time because 173 of their bottles were uncovered. That same year
(some say 1875), Eugene R. Durkee of Brooklyn, New York, applied for a
patent on a hexagonally-shaped "Chilli Sauce" bottle. Although the
patent application survives, no actual bottle has ever been found, but
E.R. Durkee & Company became a rather large spice and condiment
company and the brand name exists to this day. Around this same time,
W.K. Lewis & Co. in Boston was producing a pepper sauce in a square
cathedral-shaped bottle. In 1877, William H. Railton, a Chicago
businessman who owned the Chicago Preserving Works, began using a
maltese cross-shaped label for table sauces "prepared from a Mexican
formula." He applied for a trademark in 1883, and by 1884 he was
buying large ads for his Chili Colorow Sauce. Interestingly enough,
although it was a "chili" sauce, the advertising copy claimed: "It is
expressly suitable for family dining, possessing a fine, rich body of
exquisite flavor and has neither the fiery nor nauseous taste which
characterizes most sauces." With a typical nineteenth century patent
medicine pitch, the copy went on to claim: "It relieves indigestion
and cures dyspepsia. Physicians recommend it highly." During the
1880s and '90s, several hot sauces sprang up, including C&D
Peppersauce, manufactured by Chace and Duncan in New York City in
1883, but we have nothing left but the bottle. Sometime around 1900,
the Bergman and Company Pioneer Pickle Factory in Sacramento,
California, began selling Bergman's Diablo Pepper Sauce in five-inch
tall bottles with narrow necks that resembled the typical hot sauce
bottle of today."
The Proof is NOT ONLY IN the Bottle . . . the Proof IS
the Bottle!
Meat was a valuable
commodity and little went to waste. Where there was no
refrigeration; early pioneers, settlers, and farmers preserved meat,
game, venison, and fowl through drying, curing, pickling, and smoking
methods. When meat products were not consumed promptly, the
perfectly edible fresh "kill" would become slightly tainted.
Spices, relishes, catsups, meat sauces, mustards, and pepper sauces
were commonly used to mask the odor of tainted meat. The
consumer became acquainted with condiments at the general mercantile
stores. The importance of condiments is reflected in the marketing of
these premium products which occurred almost exclusively at the point
of sale. In order to stand out on the burgeoning market shelves,
fanciful glass bottles were manufactured to advertise the
container's contents. The spice, condiment, and pickling companies
often patented the distinctive look of their condiment bottles to
differentiate their product from the competition.
Peppersauce bottles
have been found, excavated, and uncovered intact in shipwrecks,
factories, and trash dumps by bottle diggers/collectors and
archaeologists.
Pre-Civil War evidence
consists of empontiled and molded peppersauce bottles.
Reconstruction-era hand blown in-mold embossed peppersauce
bottles include a variety of gothic cathedral bottles.
These early ornate pepper sauce bottles were created in a variety of
colors, including: aqua. teal, various shades of green including dark
green, purple/amethyst, and cobalt blue. Clear glass, being the
least expensive, was therefore the most common.
This author's extensive collection includes several early
pepper sauce bottles
with wide-open jagged pontile scars. Pontiles, which are
blowpipe affixed glass rods, are used to hold the bottle steady during
the shearing process and application of a glass top where the bottle
would be snapped off the rod leaving a distinctive
clean or jagged
mark, or
scar. In the post-Civil War Reconstruction period, hollow
metal punty or "puntee" rods replaced glass pontiles.
Hand blown glass bottles, whittle
mold, spiral designed, petal bottom, ribbed, ridged, paneled, ornate,
bell-shaped, square-ridged, and smaller colorful sample-size
peppersauce bottles in this author's collection date from the
1840s-1900s. The growth of pepper sauce manufacturers (and the
resultant corresponding growth of peppersauce bottles) began in the
late 1860s-1870s and became widespread up through the turn of the
century. Early bottle labels included embossing of the bottle
itself and sparsely used lead labels applied to cathedral peppersauce
panels, including one found on a circa 1851-1860 William H.
Davis Pepper sauce bottle, however, costly lead labels eventually gave
way to considerably less expensive paper labels. Excellent
examples of large cathedral peppersauce bottles with lead labels are
highly sought after by bottle collectors; most often selling for more
than a thousand dollars each.
Early embossed hand
blown mold pepper sauce bottles in the author's collection include:
several spiral designed bottles patented by E. R. Durkee & Company;
many varieties of colored spiral bottles with Stickney & Poor (S&P)
embossed on the base; a multiple-paneled William Schotten & Co.
St. Louis (Wm. S &
Co.) embossed
pepper sauce bottle; a clear spiral design McIlhenny Tabasco Sauce
bottle, as well as a
rare
barrel-shaped McIlhenny Tabasco Sauce bottle along with other embossed
McIlhenny & Co., Avery Island Tabasco Pepper Sauce bottles; an early
open-pontiled Wells Miller & Provost (W. M. & P. N.Y.) embossed pepper
sauce bottle; a small bulbous embossed Trappey's pepper sauce bottle;
an embossed
Evangeline Pepper Sauce Made in St. Martinville, LA USA
pepper sauce bottle; several different
embossed pepper
sauce bottles from the
Horseshoe
PickleWorks Ltd. of New Orleans; an embossed
Jumbo Brand
Pepper Sauce The Frank Tea & Spice Co. Cincinnati, O.
bottle; and many other late 1800s examples with little or no
embossing.
Examples from the
Chas E. Erath Manufacturing Company of New Orleans,
produced circa 1880-1890, include two pepper sauce bottles
embossed:
EXTRACT OF LOUISIANA
PEPPER CHAS. E. ERATH NEW ORLEANS and
CHAS. E. ERATH MFR. OF RED HOT CREOLE
PEPPER SAUCE, CATSUP CREOLE OYSTER COCKTAIL SAUCE AND MUSTARD NEW
ORLEANS, LA.
This author's collection includes embossed bottles manufactured after
the automatic bottle machine (ABM) was introduced in 1903 and many
varieties of early pepper sauce bottles with paper labels (in various
stages of deterioration). Consequently, as a result of
automation in the industrial age, glass bottles manufactured in one
operational process eventually captured the market between 1910 and
the Roaring 20's.
Antique Cathedral-shaped Hot Sauce Bottles-Civil War Era
In the latter part
of the nineteenth century and in the early part of the twentieth
century, rural Iberia Parish was home to the McIlhenny Company; B.F.
Trappey & Sons (a former McIlhenny employee) who began manufacturing
Louisiana Hot Sauce, Red Devil Cayenne Pepper Sauce and Bull
Louisiana Hot Sauce
in 1898;
and Frank’s
Original RedHot Cayenne Pepper Sauce where pepper farmer Adam
Estilette partnered with Jacob Frank in New Iberia in 1920.
Other
early South Central Louisiana hot sauce makers include: the Bulliard
family’s Evangeline Tabasco Sauce in 1910; Baumer Foods Crystal Hot
Sauce in 1923; and Bruce Foods “Original” Louisiana Brand Hot Sauces
in 1928.
The Gebhardt Chili Powder Company of San Antonio, Texas described
their
Gebhardt’s
Eagle Tabasco Sauce
as “. . . a delightful relish and exquisite flavor to meats,
soups, fish, gravies, etc., and is a material aid to good digestion.
A few drops are all that are necessary.” Gebhardt's 1911 Mexican
Cooking brochure
(Price 15 Cents)
pictures their labeled bottle fitted with a metal shaker top.
The description continues: “In the manufacture of
Gebhardt’s
Eagle Tabasco Sauce
we use only the pure extract of the finest Tabasco peppers, which are
grown especially for us in the State of Tabasco, Mexico.”
The same or similar
method(s) used to produce a Cayenne Sauce was used by White and
McIlhenny to produce their tobasco/tabasco pepper sauces. The only
difference was the variety of
chile pepper
used to make the
sauce product.Where Maunsel White’s “Concentrated
Extract of Tobasco Sauce” may have first been made available around
1850 and commercially in 1859; and where McIlhenny’s Tabasco®
Sauce was commercially available in 1869, this author believes that it
is probable that both Maunsel White and Edmund McIlhenny developed
their distinct tobasco and tabasco red pepper sauce recipes,
respectively, from the original Cayenne pepper
sauce crafters of the early-to-middle 1800’s.
This author has a
color photocopy of the earliest known handwritten invoice for pepper
sauce sold commercially. The October 19, 1835 Stickney & Poor
invoice to customer Silas Pierce lists 21 Pepper Sauce bottles
purchased at a wholesale cost of $1.00 per bottle. Stickney &
Poor Spice Company historian, Owen Mathewson, provided several
additional Stickney & Poor invoices for comparison. Located on
Chatham Street (and later listed on Chatham Row) in Boston,
Massachusetts, Stickney & Poor's invoice heading describes
itself as "Manufacturers of and Dealers in Mustard, Yeast Powder,
Pepper Sauce, Coffee, Spices, & C."
Mr. Mathewson
described an 1875 newspaper advertisement that Charles L. Stickney was
established in New York City in 1815 and listed in business
directories as a mustard manufacturer in 1835. Interestingly,
another New York City pepper sauce was being bottled, estimated
circa 1830-1840s, by Wells Miller & Provost No. 217 Front Street
New York, which label information was embossed on an identical
glass bottle to Stickney & Poor's pepper sauce bottle. It is
likely that the same glass bottle manufacturer produced the bottles.
During the 1870-1880s, it appears from the use of identical pepper
sauce bottles (other than embossing), that the E.R. Durkee
Company in New York and Stickney & Poor Spice Company in Boston became
great rivals.
Physical
evidence exists in the variety of hand blown glass pepper sauce
bottles where glass lips, bands, blobs, tapers, and
early collars
were crudely applied at the top of the mold seams of the bottle
to the neck of the bottles.
However, documentation about early pepper sauce manufacturing
pioneers is nearly non-existent; a historical record that may very
well be lost to the ages.
©
2006, 2007, 2008, 2009 Chuck Evans
ALL RIGHTS RESERVED.
![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif) ![[image]](http://www.archaeology.org/online/news/thumbnails/tabasco2.gif)
Records of Ante-Bellum Southern Plantations From
the Revolution Through the Civil War Series J: Selections from the
Southern Historical Collection Part 5: Louisiana,
University Publications of America (1996).
The Cabildo, Two Hundred Years of Louisiana History,
Louisiana State Museum.
1851 New Orleans City Directory, Louisiana Division, Main
Branch New Orleans Public Library.
New Orleans Public Library-Crescent City Memory Collection.
Cypress Grove Cemetery became the first cemetery built to honor
New Orleans volunteer firemen and their families. It was made
possible in 1838 by New Orleans philanthropist Stephen Henderson
whose estate left property to the Firemen’s Charitable &
Benevolent Association. The charitable association sold this
property to fund the purchase of the cemetery site at the end of
Canal Street and the former banks of Bayou Metairie.
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